Creating Effective Office and Directory Signs

Every business needs a face, and putting on the right one begins with effective office signs. When it comes to custom signs, it’s not what you spend. It’s how much planning and design you execute in the end. To get the most out of your directory signs, figure out the logistics ahead of time. Don’t wait until the paint is dry to realize you’ve made a mistake.

Scope the Property
The first thing to do when planning custom signs is to give the area a walk through. If the sign is in the parking lot, head out in the open air with a camera, a notebook and a pen and scope out your territory. Remember, half the art of effective office signs is getting the frontage to match the scenery. Great signs complement their surroundings, stating their case boldly without creating an eyesore. Keep in mind that your sign ultimately reflects the impression of your business.

Say It Sweet, but Keep it Short and Simple
Don’t plan to write a novel when you’re creating your directory signs. Remember, you only have a small window of your viewer’s attention. Which part of the message should you focus on to be the most effective? Practice the once over test. Have someone new give your sign a glance, and then tell you what they remember. If it’s not your core message, you’re back to the drawing board. Custom signs state it simply and plainly, even from a mile away.

Don’t waste money on ineffective office signs. Plan the execution from the beginning. There’s a lot that goes into great custom signs, most of it before you’ve even gotten pen to paper. Great directory signs make your point immediately. A great sign is a business’s calling card. It’s what puts the shine on your business image.

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